November 25, 2024

Sir Jim Ratcliffe, the billionaire behind Ineos, is making strides in sustainability with the launch of the all-electric version of the Ineos Grenadier 4×4, named the Fusilier.

The Fusilier stands as the third vehicle in Ineos Automotive’s lineup and is the first to offer zero emissions, reflecting a commitment to environmental responsibility. With a range of approximately 250 miles on a single charge, the all-electric Fusilier promises both efficiency and performance.

However, in recognition of consumer preferences and practical considerations, Ineos also plans to introduce a “range-extended” hybrid version alongside the purely electric model. This hybrid variant, with a charging capacity of about 160 miles, offers the flexibility of an auxiliary generator, alleviating concerns about range anxiety and accessibility of charging infrastructure.

Sir Jim Ratcliffe emphasized the importance of consumer choice and market demand in driving innovation and adoption of electric vehicles. He acknowledged challenges such as range limitations and charging infrastructure availability, highlighting the need for practical solutions that meet consumers’ needs and preferences.

Despite the shift towards all-electric propulsion, Ratcliffe noted that production of the Fusilier has been postponed to 2027 at the earliest. Manufactured at Magna Steyr’s Austrian factory, the Fusilier joins the Grenadier and Quartermaster in Ineos Automotive’s lineup, with production sites being explored in China and the United States.

Addressing criticism that the Grenadier and Fusilier projects were mere vanity endeavours, Ratcliffe emphasized Ineos Automotive’s commitment to commercial viability. By incorporating sustainable practices and responding to consumer demands, Ineos aims to establish itself as a key player in the automotive industry while championing environmental stewardship.

The launch of the all-electric Fusilier underscores Ineos’ dedication to innovation and sustainability, signaling a new era of eco-consciousness in off-road vehicles. As electric vehicles continue to gain traction in the market, Ineos’ latest offering reflects a proactive approach to meeting evolving consumer preferences and regulatory requirements.

Read more:
Ineos Unveils All-Electric Fusilier: A Green Addition to the 4×4 Line-up